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Areas of Expertise
- Academic Foundation:
- Strong academic background in marketing and strategic management, with degrees from Maseno University.
- Research Proficiency:
- Expertise in conducting research on strategic marketing, service quality, and customer satisfaction.
- Conducted a customer satisfaction survey for LAPFUND, Kenya.
- Academic Leadership and Mentoring:
- Supervised and examined numerous postgraduate students, guiding them to successful graduation.
- Publication and Knowledge Dissemination:
- Published several papers in internationally refereed journals.
- Teaching and Educational Administration:
- Over 10 years of university teaching experience at undergraduate and postgraduate levels.
- Served as an examination and timetabling officer at TMU.
- Committee Participation:
- Active member of various university committees, demonstrating strong administrative and collaborative skills.
- Professional Experience in Banking:
- Extensive experience in the Kenyan banking sector, including roles as a credit officer, relationship officer, and regional sales manager.
- Professional Affiliation:
- Member of the Marketing Society of Kenya (MSK), reflecting active engagement with the professional marketing community.
Academic and Research Profiles
Social Media Profiles
About
Degrees
- PhD in Business Administration (Marketing): Maseno University
- Master of Business Administration (Strategic Management): Maseno University
- Bachelor of Business Administration (Marketing): Maseno University
Research Grants
Profile
Dr. Victor Lusala Aliata is a seasoned academic and professional with over a decade of experience in university teaching, research, and industry practice. He holds a Bachelor of Business Administration (Marketing), a Master of Business Administration (Strategic Management), and a Doctor of Philosophy in Business Administration (Marketing), all earned from Maseno University. His research interests span strategic marketing, service quality, customer satisfaction, and strategy formulation and implementation.
Dr. Aliata has made significant contributions to academia through his teaching, research, and mentorship. He has supervised and examined numerous postgraduate students, published in internationally refereed journals, and served in various administrative and committee roles at Tom Mboya University (TMU). Additionally, his extensive experience in the Kenyan banking sector as a credit officer, relationship officer, and regional sales manager has enriched his practical understanding of marketing and strategy.
Currently, Dr. Aliata serves as a Senior Lecturer at Mama Ngina University College, where he continues to inspire students and contribute to the advancement of knowledge in business administration.
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